Monday 15 July 2019

JEEVIKA Changing Lives of Rural Women in Bihar - Success Stories



1. Urmila Devi is today a member of ‘Shivguru Shambu Self Help Group’ of Kranti Village Organization (VO) of Panchang Community Level Federation (CLF).
She has three children of whom two are boys. In 2012, she started working in the Koderma mica mines. Koderma is a district in Jharkhand bordering Nawada. She would leave her home every morning at 8 AM travelling with 10 other men workers. She would return every day at 8 PM always feeling insecure during commuting back at night.
This hard work of Urmila Devi, spending the day in mica mines, brought her Rs. 150 to 200 per day.
Change came for Urmila Devi in 2013 when she attended a Self Help Group Meeting held by Jeevika which her husband initially disapprove. However, she went ahead and borrowed Rs. 10000 from the SHG, having decided to start her own business. With this money she started a poultry business. In the business she reached breakeven point but could make no profits as she faced the problem of chicken dying of diseases.
However, Urmila Devi did not give up. She took another loan of Rs. 10000 to buy a stitching machine to start a tailoring shop of herself. She can stitch blouses, frocks, skirts and other garments. Offering economical prices to her customers, she is easily able to earn Rs. 100 a day. Although her earnings per day are lower than what she earned at the mines, her work now is not hazardous and is able to earn better on an average. She also can tend to her family and do household chores and lives a better, happier and a healthier life now.
Jeevika has put a smile on her face.

2. Pooja Singh joined Jeevika in 2013 and became the member of Astha Self Help Group
She became Community Mobiliser (CM) of Kranti Village Organization in the same year at the age of 18.She completed  her studies till 8th Grade before joining Jeevika and due to family problems she couldn’t pursue studying further anymore. She performed house chores and won’t go outShe was married off at 17 for no apparent reason. She then completed her 12th in 2016 when a CM told her to carry on her studies. She couldn’t afford medicines and pay for operation. Alsoshe could not bear expenses for her kids’ education.
She took Rs. 10,000 from Self – Help Group (SHG) for poultry, 15,000 for cow and 35,000 for the poultry cage. With Rs. 800 for one cage, she made 300 cages and got 540,000. 
Pooja became Book Keeper in 2014 and carried out CLF Formation in 2015 and named it Panchang.
Two reporters came from media channel and interviewed her. She faced criticism and her husband initially disapproved of her stepping outside the house. But her Mother-in-law supported her.
She has led CM Exposures in SHG’s and VO’s and assisted District Magistrate visits and Health and Nutrition and Sanitation visits in November 2018. Kranti VO, the VO that she is the CM of, was visited by the external visit team State Rural Livelihood Mission (SRLM) from Mizoram.
She, through her work worth appreciating, has earned her name in Jeevika and is very popular among her peers.

Jata Sattu Producer Group, Bihta, Patna, Bihar - My experience at the Village Immersion


Jatta Sattu Producer Group

Bihta is also known for Jata Sattu. Jata a traditional grinding stone used to make sattu (roasted gram)- which makes this product a unique healthy product. In Bihar and parts of Uttar Pradesh, sattu is a popular litti chokha food item. People in rural as well as in urban areas drink sattu sherbet during summer. Once known as poor man’s staple food, sattu is costly now, branded sattu being sold at Rs 150 per kilo.

Role of Jeevika -

Bihta, a block in Patna known for Brass work and Sattu Production, there, Jeevika has mobilised a Producer Group for Jatta Sattu. It consists of 5 members. The production of Sattu depends on the availability of Gram and other grains. The production is nil if the ingredients are not available.Sahrasa devi  and like others who are members of Producer group works for   about 5-6 hours to make 5- 8 kg of Sattu everyday. 


Traditional Process- 

First, the sattu is roasted in a wok full of baalu soil which is abundantly available in Bihar. After the sattu is roasted, it is turned into a powdered form by compressing it into the Jatta. Jata, a traditional grinding stone used to grind dry food items is an important tool in every rural household. Women like Shiela Devi are giving jatta a new lease of life by making sattu with it. Jatta Sattu is packed and sold in local market.

Capital and Market-

The SHG member  of Bhita  took a loan of 25,000 to start the Producer Group from Jeevika .  With the help of this they earn Rs. 57,600 annually. It  is sold to traders , shops and also to melas. The producer group make Sattu at common facility centre to aggregate the produce   from different households.
The sattu is  sold during Saras Mela. They get Rs. 2000 as the income at Saras Mela.
SHG members  contacted Big Bazaar to sell their Sattu but Big Bazaar told them to get the sattu registered. The SHG members need to get FSSAI certification in order to sell to big retailers. However the know how of getting certification  is completely lacking amongst people who are illiterate.
It was informed  that locally available maghi gram, popularly known as dehati chana is used  for making jata sattu..It is sold in attractive packs of 250 gm to 1 kg in eco-friendly containers in different stores of Patna.






Way forward-

Jeevika can render 45 days training and skill development programs for the beneficiaries so that they can earn and make their lives better. The beneficiaries and Jeevika can come up with their own brand. 
Jeevika plans is to engage more women for making Sattu. It plans to set up jata at different other places in the district for making of jata sattu to create more opportunity for women.
Jata sattu has been branded Nalanda Sattu, after UNESCO declared it as World heritage Site. Branding the product in the right way is a good marketing strategy to reach out to metros like Delhi, Mumbai, Bangalore etc where there are big retails chains to cater to demand.

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Village Immersion report of Bihta Block, Nalanda District, Bihar


Submitted by Kevika Yadav, Young Professional (YP)

Village Immersion is part of the orientation programme of Jeevika for Young Professionals. I stayed in Bihta block of Patna district for one month to understand socio economic profile of village and how men and women engage in different activities to secure livelihood. The report of Village immersion in Bihta covers the micro enterprises and traditional process that have been taken by people of Bihta which not only makes them earn money but also has kept the tradition alive with the help of Jeevika initiative of Government of Bihar.
The document is divided in three sections
A     Brasswork of Bhita
B-    Jatta Sattu Making in Bihta
C-    Jeevika Changing lives of Women- Stories of two women of Bihta
This document was submitted to Jeevika, Government of Bihar in 2018.
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A
Brass work in Bihta
Jeevika’s role in keeping tradition alive
Tradition of Brasswork-The brass work of Bihar and few skilled people owes its legacy to  pre-historic age which was at peak in Mauryan and Gupta age. However very few blocks and villages of Bihar have brass work and craftsmanship. Few Blocks away from Patna are engaged in making utensils traditional brass utensils manufacturing units who make brass utensils supply to neighbouring Jharkhand and eastern Uttar Pradesh.
Role of  BRLP & Jeevika -Understanding that brass work has a good demand from rural and urban area and has potential to be leveraged by encouraging local manufacturing  to bring income to rural folks, Jeevika  took the step forward to  empower groups of women to take up this art for livelihood.
Targeting women from rural households in six of Bihar’s poorest districts, Jeevika began in 2007 with the objective of social empowerment of the poorest rural households, followed by economic empowerment and poverty reduction. The programme now runs across Bihar’s 38 districts and 534 blocks. 

Jeevika’s structure is a bottom up approach. 10-15 women organise as a SHG to take loans on interest and obtain credit from banks. They also form producer organisations centred around an economic activity, such as honey production or making low-cost solar lamps for students. 20 to 25 of these SHGs form a Village Organisation (VO), while 30 to 40 Village Organisations band together to form Cluster Level Federation (CLF)
Formation of Self help groups
Bihta block is 35 kms away from Patna and is a growing township. It is well connected with roads and railways. There are couple of SHG formed and supported by Jeevika. The SHG group members are members of BRLPS Jeevika  and are  also part time workers there. As they belong to Palak SHG and Amit SHG, they took loan of Rs. 30,000 for the brass working 2018. Their annual earning from brass work is Rs. 360,000. The SHG members are engaged in doing work like flattening plates with hammer, giving shape to pots or bowls with chisels, and polishing utensils.  “We are in need of more capital so that we can set up our own brass work store and enhance our income” says Asha Devi member of SHG.
Sita Devi, Rinku Devi and Asha Devi earn their livelihood from brass work. They work for an agent who pays them according to their daily contribution to the work which includes cleaning, washing and shining the brass utensils intensively and passing them in for further work.


Market and Demand-
The brass utensils are sold at Sonpur Mela, Saras Mela and also supplied to Jharkhand. The SHG members supply the finished product to contractor who pays them very little and sometime will not pay if the work is not done. Rinku Devi informed that if the SHG is provided with direct market linkage with the retailers then they will not face exploitation from contractors and agents. “After hours of hard work in difficult conditions, there may be days where they are under paid or not paid at all” Informed a SHG Member.



Despite fast-changing lifestyle and habits, including changes in cooking utensils, brass utensils, considered auspicious, are still in high demand, particularly in rural and semi-urban areas. The utensils used for offering prayers and rituals, at home and in temples, are helping brass utensils manufacturing units in Bihta thrive. More demand is a positive sign for manufacturers as well as for workers, as they get to earn more. Through the year there is demand for brass utensils, but it peaks during the traditional marriage seasons, locally known as lagan, which is usually held in March during spring, April-May during summer and November-December during winter. There is a tradition of giving brass utensils to daughters in marriage.
There are few units run from homes, shops and workshops in the bylanes of Bihta. The prime requirement for the small scale units like Bihta is to have uninterrupted power supply, capital to buy implements and raw material, training and skills, marketing arrangements to reach out to urban area.

Traditional Process-
The lengthy process of making of brass utensils start with melting of raw material, molding it into nuggets, flattening and shaping them. Most of the work is done manually. Though there are some machines in few units. These use earthen stoves buried in the ground to control temperature for heating the plates before shaping them. Designs are still made by master craftsmen with details having been passed orally through generations.


Way forward
Jeevika is focusing on imparting trainings on financial Management and how to reinvest their profit and make business plan so that their business can be a success.
There is also a need to provide loans to the SHG members to enable them to buy raw material and meet the expenses that go in the unit. Jeevika has provided interest free loans to SHG members.
There are lessons to be learnt from Districts of Mirzapur, Moradabd of UP where traditional craftmanship of brassware has been taken up in a big way. The brasswares from these districts are exported and the designs are as per the trends.
There is a need to modernize the units so that they can achieve efficiency and competitiveness in terms labour, power supply, designs of utensils etc.
Jeevika may also consider imparting specialized training in making brasswares, artefacts and designs which are in demand in  urban areas. Collaboration with the Institutes like NIFT and NID can be worked out to have training in designs so that people are encouraged to undertake brassmaking not only for livelihood but also to build competencies to export these products.

Conclusion: 
The traditional Brass industry of Bihta and adjoining blocks need to be promoted. Jeevika has done exemplary work of empowering women of Bihta block by giving loan which has enabled them to secure livelihood by making utensils. However much needs to be done  to scale up this craftsmanship by providing skills, making business plans, aggregating the produce and negotiating, understanding markets and accordingly taking right kind of designs and making them for urban markets










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